How Effective are Sale Signs?

Effects of Sale Signs

Table of Contents
Signs Improve Sales
Customer Influence
Color Effects
Black Friday Statistics

The holiday rush is coming. People across the country will be shopping for the best deals on the perfect gifts for their loved ones. Your business needs to stand out to catch the eye of every potential customer, but how effective is your sale signage?

A bright, flashy sign may seem like a great idea, but what effect will it have? We addressed how to use psychology for your sale signage in a previous post, and we wanted to expand on the effect of the techniques addressed.

Signs Improve Sales

30% Off Sale Clothing Rack Tag

The purpose of your Black Friday sales is to move product, right? Proper labeling, even for items with unchanged prices, may improve your business’s numbers. Luckily, savvy marketers and researchers have already studied ways to capture sales.

Business Insider references an unpublished MIT study that separated products into three groups. The first was the control; unlabeled at regular price. The second group had their prices reduced by 12% without signage. And, the final group kept the normal price but marked with sale stickers.

The second group had an approximate increase of 17% in sales. But, the third labeled, unchanged-price group sold over 3% more compared to the control. This study’s conclusion demonstrates that sales improve by posting sale signs.¹

The end goal of your signage should be to influence a customer into committing to a sale.

Customer Influence

Two Customers Browsing and Reading Books

Attracting new customers should be an integral part of your Black Friday sales. Studies show that appealing signage is great at bringing in new business and securing sales.

According to a FedEx survey, 68% of people make a purchase because a sign grabbed their attention. Additionally, 76% of Americans visit a new store based on their signage.²

Part of preparing for a successful Black Friday and holiday season means understanding how to draw new customers in. Designing visually interesting signage and marketing or event banners is a perfect way to draw in this business.

Color and your product’s appearance also plays a major role in securing sales.

Results of Implementing Colors

Woman Standing in Front of an Orange SALE Sign

Reading how colors influence customers is a great first step towards improving your store’s signage. But, how effective is it? In a previous post, we addressed how color influences people.

To recap; people associate emotions and reactions depending on which colors they see. Reds invoke a faster heartrate, blues elicit a sense of trustworthiness, greens indicate health or prosperity, etc.

What does this mean for your sale signage? Well, as mentioned previously, a large majority of consumers make purchases because a sign caught their eye. Additionally, roughly 93% of people claim that the visual appearance of a product is the main reason for their purchase.³ Furthermore, a study from the SCMS Journal of Indian Management estimates that a customer’s willingness to read and selling potential increases by 80% when color is present.4

Prepare for Black Friday

Red Special Deal Sign in a Mall

To give your business the best chance at taking advantage of the busiest shopping day of the year, we’ve aggregated some Black Friday statistics and frequently asked questions. Understanding key aspects of Black Friday shoppers and numbers helps in your preparations.

  • When is Black Friday?
    • Black Friday is November 29, 2019
  • How Much Does the Average Person Spend on Black Friday?
    • Finder estimates that the average person will spend between roughly $252 and $626 depending on their age5
  • How Many People Shopped on Black Friday?
    • Over 34 million people shopped in stores in 20186
  • How Much Did People Spend on Black Friday 2018?
    • Over $717 billion total between in-store and online7

While there seems to be a downward trend for in-store shopping, ignoring the millions of brick-and-mortar shoppers is ill-advised. Your sale signage can play a major role in ensuring a successful Black Friday and holiday season.

With so many people shopping, both online and in-store, you need to prepare the best deals and signage to stay competitive and catch the eyes of any and all potential customers.

Save 20 Percent on Holiday Signs with Code CSIGN20, Holiday Sale Banner on Brick Wall

CustomSigns.com is the best online store for ordering high-quality, eye-catching sale signs and business banners. Customization is always free and most orders ship next business day. Attract new customers for Black Friday and special holiday sales with CustomSigns.com.

Resources:

  1. Business Insider – Sales
  2. FedEx
  3. Colorcom
  4. SCMS Journal of Indian Management
  5. Finder
  6. Business Insider – Black Friday
  7. The Balance

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