How Effective are Car Magnets for Small Business?

Professionally made magnetic car signs can be used to market nearly any type of small business, from florists and caterers to restaurants, delivery services and food trucks.

Many new businesses use car magnets because these ads:

  • Create top of the funnel brand awareness
  • Generate 30,000+ daily impressions
  • Cost significantly less than the $1,500-$4,000 monthly cost of many billboard signs
  • Have a memory recall rate of 97%
  • Help meet the budgetary needs of new businesses trying to spend less than 7-7% of gross revenue on marketing
  • Reinforce recognition of brand logos and colors
  • Are easy to design with contact info and discounts

Car Ads Function as Brand Touch Points

Car advertisements create brand awareness that can be further reinforced with future customer touch points, such as visiting your store, seeing your website online or other types of advertising. A beautifully designed sign allows you to introduce your small business to the local market, get exposure for a new logo and share up-to-date contact information with potential customers.

Did you know that individual vehicle advertising generates around 30,000 to 70,000 daily impressions? ARD Ventures, a venture capital firm dedicated to market research, completed an outdoor marketing trends study in 2003. The study notes how advertising influences drivers who are searching for a service as well as those who may be searching for a service in the future.

Making your logo, services and business name recognizable builds trust with customers by making them familiar with your company. A car magnet sign that clearly shows what type of product or service you sell both informs potential shoppers of your existence and gives a way for them to contact you.  When you then use a similar design on your building, it creates a consistent and professional brand impression. 

Comparing Magnetic Signs and Billboards

The average cost for a monthly billboard rental in a small to midsize city can range from $1,500 to $4,000, according to FitSmallBusiness.com. That doesn’t include the cost of designing and purchasing the billboard sign itself. For a new business still struggling to get the capital for operating costs, adding a monthly fee for a billboard often isn’t a feasible option.

Billboards not only cost more than car magnets, but are also stagnate, reaching the same set of commuters day after day. A mobile sign can have a greater reach, especially for business owners that spend a large amount of time on the road. Outdoor Advertising Magazine TACA’s market research suggests that mobile advertising has a recall rate of 97%.

For business owners with long commutes in heavily trafficked locations, each moment on the road can be put to use by displaying a magnetic sign.

Cost Effective Marketing Using Car Magnets

For new small businesses with less than $5 million a year in sales, a recommended budget for marketing and advertising should be around 7 to 8 percent of gross revenue, according to the U.S. Small Business Administration. More competitive businesses may want to spend as much as 20 percent to get established. Oftentimes, most of this budget will be put into creating a website and starting digital campaigns. However, businesses can stretch their reach even more by utilizing magnetic car signs.

A car sign is a low-cost investment that does not require signing up for a subscription, committing to a long-term contract, or hiring a full-time marketing professional to join your staff.  Signs also provide longer exposure than online advertising that can be deleted or scrolled past in a moment. With so much noise online, it’s easy for one advertisement to get lost in the noise. With a magnetic sign there is no need to open an email or click on a link. Instead, the information is clearly displayed without disrupting your shoppers’ day.

Magnetic Car Sign Perks

Custom Signs makes easy to design car signs that come in a variety of sizes to help meet the budgetary needs of new business. With do it yourself signs, you can make an eye-catching design in the size and style of your choice.

Set of 2 Custom Car Magnetic Signs
Size Cost
6″ x 12″ $20.95
12″ x 18″ $43.95
12″ x 24″ $57.95
18″ x 24″ $86.95

Using our easy design wizard, you can make a unique magnet that will fit your car and company brand. Each magnetic sign is sold in a set of 2. You will choose the background colors, text, fonts and lettering sizes. You can also upload your logo, a photo or other type of graphic image.

We also have preset templates, where all you need to do is choose the text. For all of our car signs, there is no minimum so you can choose as one set of signs or more.

Designing Your Car Magnet

As you decide what to include on your sign, here are some marketing tips to make sure you get the most from your magnet:

  • Plan where you will be adding your sign to your vehicle and measure to fit
  • Include contact details such as an address, phone number or email
  • Clarify what type of business you are
  • Use your logo and brand colors
  • Focus on a top product or service
  • Use quality images
  • Advertise a sale, discount code or competitive price

Magnetic car signs provide an affordable way to target local shoppers and create top of the funnel brand awareness. Without paying monthly fees or investing in the cost of developing and filming a TV commercial or web advertisement, businesses can get their name and contact information out there.

 

Resources:

https://smallbusiness.chron.com/percentage-gross-revenue-should-used-marketing-advertising-55928.html

https://www.advertiseyourdrive.com/ARD_WhitePaper.pdf

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