Professionally made magnetic car signs can be used to market nearly any type of small business, from florists and caterers to restaurants, delivery services and food trucks.

Many new businesses use car magnets because these ads:

• Create top of the funnel brand awareness
• Generate 30,000+ daily impressions
• Cost significantly less than the $1,500-$4,000 monthly cost of many billboard signs
• Have a memory recall rate of 97%
• Help meet the budgetary needs of new businesses trying to spend less than 7-7% of gross revenue on marketing
• Reinforce recognition of brand logos and colors
• Are easy to design with contact info and discounts

Car Ads Function as Brand Touch Points

Car advertisements create brand awareness that can be further reinforced with future customer touch points, such as visiting your store, seeing your website online or other types of advertising. A beautifully designed sign allows you to introduce your small business to the local market, get exposure for a new logo and share up-to-date contact information with potential customers.

Did you know that individual vehicle advertising generates around 30,000 to 70,000 daily impressions? ARD Ventures, a venture capital firm dedicated to market research, completed an outdoor marketing trends study in 2003. The study notes how advertising influences drivers who are searching for a service as well as those who may be searching for a service in the future.

Making your logo, services and business name recognizable builds trust with customers by making them familiar with your company. A car magnet sign that clearly shows what type of product or service you sell both informs potential shoppers of your existence and gives a way for them to contact you.  When you then use a similar design on your building, it creates a consistent and professional brand impression. 

Comparing Magnetic Signs and Billboards

The average cost for a monthly billboard rental in a small to midsize city can range from $1,500 to $4,000, according to FitSmallBusiness.com. That doesn’t include the cost of designing and purchasing the billboard sign itself. For a new business still struggling to get the capital for operating costs, adding a monthly fee for a billboard often isn’t a feasible option.

Billboards not only cost more than car magnets, but are also stagnate, reaching the same set of commuters day after day. A mobile sign can have a greater reach, especially for business owners that spend a large amount of time on the road. Outdoor Advertising Magazine TACA’s market research suggests that mobile advertising has a recall rate of 97%.

For business owners with long commutes in heavily trafficked locations, each moment on the road can be put to use by displaying a magnetic sign.

Cost Effective Marketing Using Car Magnets

For new small businesses with less than $5 million a year in sales, a recommended budget for marketing and advertising should be around 7 to 8 percent of gross revenue, according to the U.S. Small Business Administration. More competitive businesses may want to spend as much as 20 percent to get established. Oftentimes, most of this budget will be put into creating a website and starting digital campaigns. However, businesses can stretch their reach even more by utilizing magnetic car signs.

A car sign is a low-cost investment that does not require signing up for a subscription, committing to a long-term contract, or hiring a full-time marketing professional to join your staff.  Signs also provide longer exposure than online advertising that can be deleted or scrolled past in a moment. With so much noise online, it’s easy for one advertisement to get lost in the noise. With a magnetic sign there is no need to open an email or click on a link. Instead, the information is clearly displayed without disrupting your shoppers’ day.

Magnetic Car Sign Perks

Custom Signs makes easy to design car signs that come in a variety of sizes to help meet the budgetary needs of new business. With do it yourself signs, you can make an eye-catching design in the size and style of your choice.

Set of 2 Custom Car Magnetic Signs
Size	Cost
6″ x 12″	$20.95
12″ x 18″	$43.95
12″ x 24″	$57.95
18″ x 24″	$86.95

Using our easy design wizard, you can make a unique magnet that will fit your car and company brand. Each magnetic sign is sold in a set of 2. You will choose the background colors, text, fonts and lettering sizes. You can also upload your logo, a photo or other type of graphic image.

We also have preset templates, where all you need to do is choose the text. For all of our car signs, there is no minimum so you can choose as one set of signs or more.

Designing Your Car Magnet

As you decide what to include on your sign, here are some marketing tips to make sure you get the most from your magnet:

• Plan where you will be adding your sign to your vehicle and measure to fit
• Include contact details such as an address, phone number or email
• Clarify what type of business you are
• Use your logo and brand colors
• Focus on a top product or service
• Use quality images
• Advertise a sale, discount code or competitive price

Magnetic car signs provide an affordable way to target local shoppers and create top of the funnel brand awareness. Without paying monthly fees or investing in the cost of developing and filming a TV commercial or web advertisement, businesses can get their name and contact information out there.

 

Resources:

https://smallbusiness.chron.com/percentage-gross-revenue-should-used-marketing-advertising-55928.html

https://www.advertiseyourdrive.com/ARD_WhitePaper.pdf

Loitering is not easy to define or to control. It is important to understand what constitutes loitering and how you can prevent it from leading to criminal activity on your property. You have likely seen no loitering signs posted in store windows, but what exactly is loitering?

What is loitering?

To loiter, or prowl, means to remain idle in a public place for a protracted time without any apparent purpose. The legal definition of loitering can vary by state, and can also include wearing masks or disguises in public. The essence of loitering is that an individual is engaged in suspicious behavior that causes justifiable concern that a crime will be committed against a person or property.¹

Examples of loitering

Loitering ordinances and statutes enable law enforcement to cut down on crimes such as prostitution, solicitation, panhandling, begging, drug dealing and other illegal acts. Standing outside of a business for a prolonged period of time is not in itself a punishable crime in most places, but is often known to be associated with illegal acts. However, if a business has a visible no loitering sign posted, police can take action against loiterers without other cause.²

Loitering laws give police the right to disperse suspicious or potentially dangerous crowds. The enforcement of loitering ordinances has been met with much controversy over the years.

Is loitering a felony?

Loitering is a subjective offense. In some places, loitering is a crime in and of itself. In other places, police must observe criminal behavior before they can confront a suspected person.

Loitering is most commonly a city or town ordinance, not state law.

Why is loitering an issue?

Loitering is a vague and subjective act and is difficult to punish. Business owners, schools, public spaces and venues often post no loitering signs to help prevent loitering that can lead to criminal behavior. If a person or group of people stands outside of a convenience store late at night, for a prolonged period, they may be suspected of selling drugs, begging, panhandling and more. If not dispersed, loiterers can also grow to become a disorderly or violent crowd.

Moreover, loiterers can deter other customers. When stagnant individuals or large crowds convene around a store entrance, for example, they can make incoming customers feel unsafe. In this case, the store owner may contact police to have the loiterers removed. A business owner, and the police, have grounds to disperse loiterers when there is a visible no loitering sign posted.

How can loitering be prevented/avoided?

There are a few simple steps you can take to reduce the chance of loitering on your public property.

1. Install a security camera and post a surveillance sign.

When people see that your building is under surveillance, they’re much less likely to stick around unnecessarily.

2. Perform regular maintenance and upkeep to your building, parking lot and entrance.

A well maintained commercial property helps deter loiterers. Unruly crowds, graffiti artists, skateboarders, drug dealers and other individuals are likely to avoid well maintained areas due to the heightened chance of police presence. Keep your parking lot free of trash, broken glass and debris. Provide adequate lighting at night and ensure all signage is in maintained and working order.

3. Provide trash and recycling receptacles inside and outside your building

Give people adequate opportunity to properly dispose of waste. This will help cut down on litter, and will let passersby know your business is under watch. There are many recycling signs to choose from that will help reduce litter and support your effort to go green.

4. Remove graffiti and vandalism quickly

If graffiti is painted on your building or in your parking lot, remove it within 24 hours if possible. Walk your business grounds daily to ensure signs, light fixtures and windows are secure and not broken. A well-maintained building lets people know you keep an eye on your property and that police will be contacted in the case of trespassing, loitering or vandalism.

5. Deter overnight loitering by eliminating potential sleeping areas

Unfortunately, transient individuals have no place to call home. They may resort to sleeping on commercial property, and if you’re concerned with overnight loitering on your business grounds, you’ll want to reduce potential sleeping areas. You can do this by locking public restrooms at night, planting thorny bushes, installing dividers or arm rests on benches or by installing gates that are locked after hours.

6. Play loud music or distracting sounds

There are also more unconventional but effective ways to reduce loitering. Many store owners have used music or annoying sounds to disperse crowds. A 7-Eleven owner in Modesto, California, for example, started blasting classical music and operas outside of his store.³

Loud music makes it harder for people to stand around, gossip and cause trouble. Annoying buzzing or screeching sounds can also be used. Store owners can turn these on and off as needed, which reduces the danger of them asking loiterers to leave their property.⁴

Order No Loitering Signs and Other Property Signs Online

First and foremost, to let customers and passersby know that the shop owner does not condone loitering, vandalism or trespassing, signs must be posted. A posted sign provides the initial warning that certain acts will not be tolerated, and gives the business owner grounds to call law enforcement if a person or group of people refuses to leave the property.

CustomSigns.com offers hundreds of templates that can be ordered as is, or customized to your needs. Shop all property signs here.

Read more about:
How to prevent soliciting
Which solicitors to look out for after storms and natural disasters

Sources:
1. https://www.husseinandwebber.com/crimes/public-order-obstruction/loitering-and-prowling/
2. https://legaldictionary.net/loitering
3. https://nypost.com/2018/04/30/this-7-eleven-has-a-unique-way-to-stop-loitering-panhandling/
4. https://www.universalsiteservices.com/how-to-discourage-loitering/

Take responsibility for your environmental footprint by managing your own water consumption. If you are not paying attention, daily water usage can easily accumulate. Without maintaining good habits and paying attention to home plumbing, you can waste this precious resource and end up with a hefty water bill.

How to Check Your Water Usage

To manage water consumption well, you need to know how much water you are using. You can figure this out using your home’s water meter.

1. Finding Your Water Meter

For most houses, you can find your meter in a labeled concrete or plastic box outside. You may need a long screwdriver to lift the lid. Often these are found by the driveway, in front of the house by the curb, or in the basement. For some houses these water meters and pipes are on the side of the house.

If you cannot find your water meter, you can call your landlord, property manager, or local utilities company for information about where the meter is located on your specific property.

2. Start with a 20 Minute Leak Check

Check for a leak by getting readings 20 minutes apart. First, make sure there is no water running anywhere in the house. This means toilets, household faucets, showers, washing machines, dishwashers, sprinklers, and pool systems should not be in use. Next, write down the reading from the numeric band.

After 20 minutes (where you haven’t used any water), write down the new reading. If during that interval more than a gallon is used, you may have a leak. Note: this may be caused by automatic water refills on your property from the pool to the ice maker. When you check for areas that may be damp or leaking, you can also check for any water sources you may have left running.

3. Evaluate General Consumption with a 24 Hour Check

Similar to the above meter check, you can evaluate your consumption by recording the water meter readings at interval times. However, this time you will use your water sources as normal and take down the new total 24 hours later. Subtract the old total from the new one to get your household usage. Divide that by the number of inhabitants and you will have the approximate individual usage per day.

4 Types of Conservation Signs to Curb Water Waste

Water conservation often begins with raising awareness by placing signs by frequently used water sources such as kitchen sinks, bathrooms, and hoses. Signs provide helpful reminders, warnings, alerts, guidelines, requests, and restrictions. All of these signs are designed to change wasteful water habits.

Four types of water usage signs you may encounter include:

Outdoor Drought Signs – These are often related to the usage of sprinklers, hoses and other types of irrigation during severe droughts.

Sink Signs – These remind people using facets to turn off tightly. These can be found in the home, restaurants and other businesses.

Bathroom Signs – These provide guidelines such as a recommendation to turn off water when brushing teeth, take shorter showers, or limiting the amount of water used for baths.

Custom Conservation Signs – Businesses and homeowners may customize signs for use of everything from pool cleaning to dishwashing and laundry areas. Other custom water signs feature How-To’s for checking water meters, directions for what to do in case of leak detection, and warnings related to reclaimed or recycled water.

How You Can Start Saving Water

Begin by searching for possible leaks that are currently occurring in your home. The EPA estimates that Leaky faucets can result in nearly 50 gallons of wasted water in a week. To get a broader perspective, consider that an undetected leak of 0.1 gallon per minute wastes 4,320 gallons per month.

You can troubleshoot to find out whether or not a leak is occurring inside or outside your home by turning off the inside and outside valves and seeing if the leak indicator continues to change. You may discover hard to find leaks in the walls, under your home, or by the water meter or valves. Other signs of leakage include excess water condensation and unusual amounts of mold in areas outside of the bathroom.

Being aware of your water consumption goes beyond your home. Try and limit your water usage in the workplace as well. Take a moment to learn about water conservation for business here.

What is an Appropriate Water Use by Family Size?

 The average person uses around 80-100 gallons of water per day, according to water.usgs.gov. In certain states, legislators have pushed for future laws that will restrict individuals to 55 gallons per day. In some areas, there are outdoor water usage restrictions put into place during droughts.

For now, you can help prevent water waste by setting a household water usage budget goal or simply reducing the amount you currently use. You can evaluate your own usage patterns by using a water usage calculator. The simple act of looking at how you use water and where you overuse it most can help you quickly identify areas for improvement.

If you want to know more about water usage rules and guidelines for your property, visit the website of your utilities provider and local water management agency. State governments and city governments create regulations which may be related to droughts and environmental initiatives, so laws often vary from city to city.

 

Resources:

https://www.epa.gov/sites/production/files/styles/medium/public/2017-02/ws-ourwater-water-pie-chart-version-two_0.png

https://water.usgs.gov/edu/qa-home-percapita.html

https://www.jea.com/About/Water_Supply/Conservation

https://www.dailywire.com/news/31462/californias-water-law-55-gallons-person-day-paul-bois