Custom business signage: why they matter and where to get them

“A business without a sign is a sign of no business.”
– Patrick G. Smith
There is truth behind that quote. If you don’t think your business sign is important, think again! Without a sign (or a well-built one), potential customers won’t be able to find you.
Think about your experience going to a strip mall. There are a variety of stores you can decide to go visit. What’s the first thing you see that influences where you decide to go shop?
The brand’s sign!
You want to compete in the market, but it can be tough to get customers to notice your business when they have multiple options to choose from. That’s where custom signage comes in. A customized sign has plenty of benefits, such as:
- Professionally tailoring to your brand
- Establishing your business
- Building brand credibility and recognition
- Leaving a long-lasting impression
Custom-made signs are one of the most profitable things you can do for your business. We’ll discuss:
- Why custom signage is important for your business
- Why it’s worth the investment
- Which materials are commonly used/different sign usages
- Where you can get custom signs for your business
Let’s get into it!
Why should you invest in custom business signs?

Signage can be considered an all-around winner due to its long-term value! Let’s discuss the long-lasting benefits of investing in custom signage!
Customization For Business
Custom signage gives you complete freedom, allowing you to build a sign how you see fit! You have full control and are able to tailor the design to the personality and messaging of your business.
Each sign can be tailored with your choice of:
- colors
- materials
- logos
- text to suit any purpose
You can even create signage for other uses like promotions, compliance, and navigation, which improves the customer experience.
Customer Experience
Custom signage helps improve the customer experience. By having clear, branded signage, you will guide and inform your customers on how to navigate through your business space confidently, leaving no room for confusion. This leads to a positive customer journey and seamless experience for anyone visiting your business.

Brand Visibility/Recognition
Custom signage helps boost your:
- visibility
- consistency
Through customization, you will use consistent colors, fonts, and logos, which helps create the brand’s voice and reinforce the brand’s identity.
The sign will assist potential customers in recognizing your brand no matter where they are visiting from.
Lasting Investment
Custom signage allows you to compete in the market by helping you stand out in the crowd. Signage is your hardest-working advertiser.
Think about it, your sign doesn’t sleep and stays working for you by consistently providing 24/7 promotion for your business. That sounds like a nice trade of money for time!
Trust (not just a piece of paper, a well-made sign)
Your signage shapes your customer’s first impressions and sets the tone of what they can expect from your business.
Custom business signs build trust by:
- Setting clear expectations: who you are, what your business does and sells, and when you’re open.
- Shows you’re legitimate: you’re a real business. Customers won’t have to worry about their safety.
- Help customers know what to expect: provide navigational clarity and proper labeling.
We’ve gone over the benefits of custom signage and the importance of customization. Let’s discuss the different materials so that you can make the best choice when it comes to choosing where your brand name should be displayed!
What materials are used for custom signs, and what are their uses?
The materials used for custom signs vary from plastic, metal, and vinyl. Let’s discuss the different types for each material.
Here at CustomSigns.com, our plastic signs come in:
- Acrylic: Clear acrylic or plexiglass, made from durable, high-quality clear acrylic, long-lasting performance, and a clean, polished look.

- Engraved Plastic: Laser engraved using Trotec printers with a variety of two-tone color options, choose from 40 color combinations.

- Printed Plastic: UV technology printed for durability in as many colors as you want.

- ADA (Americans with Disabilities Act): Meet your building’s ADA requirements. Stay in compliance and provide support for impaired customers. We have quality braille signs for navigation, restrooms, and more!

Our custom metal signs come in:
- Aluminum: Durable, customized with vinyl overlay that can feature any colors you need.

- Engraved Brass: Engraved using a diamond-tip rotary to establish a shiny, sleek, and stylish finish.

- Printed Brass: Sublimated onto the surface with full-color imagery or text, allowing you to add your custom logo.

Our custom vinyl signs can be printed on:
- Banners: Made of high-quality woven fiber with a gloss finish.

- Decals: Made with industry standard peel-and-stick vinyl that does not damage surfaces.

We offer a variety of signs to fit your needs, whether it be for business or for your personal use as well. You can choose from:
We even offer custom stencils!
Where can you order custom signs for your business?
We’re so glad you asked! Here at CustomSigns.com, we specialize in helping your vision come to life on any one of our customizable signs to fit your needs! Investing in a custom sign could be the boost your business needs! Don’t let your business go unseen! Shop our customizable signs now to start seeing your investment pay off!