As many students head back to brick and mortar learning, schools are doing everything they can to enforce social distancing. From one-way entries and exits, and reminders on signs and decals, to designated COVID response teams, school districts and instructors are doing everything they can to ensure the safety of their students.
Many parents and educators fear the risk of depriving children of in-person instruction, as research shows that children experience learning loss, depression, anxiety and other symptoms as a result of lock down. Other educators and parents would rather continue distance learning to avoid the potential spread of coronavirus, and may have immunocompromised or elderly family members at home. There is no one size fits all answer to whether children should be back in the classroom.
While the debate continues across the US, some schools have taken an educational and lighthearted approach to social distancing. To combine the best of in-person learning AND COVID safety, a school in Ithaca, New York, for example, is using educational floor decals to keep kids at a safe distance.
Check out these creative floor decals being used by a school in Ithaca, New York:
There are many safety procedures being taken to fight the spread of COVID-19.
Schools are implementing safety procedures such as:
Designating small groups of students who stay together throughout the day
These designated groups take recess and eat lunch together
Avoiding communal gathering in large groups
Planning a hybrid approach to learning (groups of students take turns learning remotely when possible)
Arranging instructional spaces so that students have distance between one another, and from the teacher
UPDATE: Due to the continued outbreak of COVID-19, on July 23rd, Donald Trump and the Republican party cancelled the Jacksonville event. The Republican National Convention will instead take place in Charlotte, North Carolina, as originally planned.
With the 2020 presidential election racing ahead at full steam, there was a shake-up with the RNC. Originally scheduled to take place in Charlotte and due to disagreements between the White House and the North Carolina Gov. Roy Cooper, the RNC Convention was moved to Jacksonville.
Here are a few notes to help you prepare for the event.
When is the Republican National Convention?
The GOP convention will take place from August 24-27.
Shifting on this short of a notice means the city has little time to prepare. Some pointed out how overwhelmed the city was for the 2005 Super Bowl. But, Jacksonville Mayor Lenny Curry and Governor Ron DeSantis are confident the city will be ready. According to Politico, Curry stated, “…additional rooms had been added to the metropolitan area.”
Where is the Republican National Convention?
Celebrations, such as Donald Trump’s acceptance speech for receiving the nomination, for the RNC will be held at the Vystar Veterans Memorial Arena in Jacksonville, Florida.
The Spectrum Center in Charlotte, North Carolina was the convention site. And, more of the “official” business will still be done there due to contractual obligations. But, Democratic Gov. Roy Cooper insisted on maintaining social distancing guidelines, as recommended by health officials, for the rallies. To which Donald Trump refused to accept.
Many of Duval county’s voters are concerned about the consequences of the coronavirus pandemic. According to a survey conducted by Red America, Blue America, 61 percent of those surveyed are concerned the Republican Convention could cause a new outbreak of COVID-19 in the area.
Get Ready to Show Your Support
Do you want to show your support at home and at the convention?
CustomSigns.com is a Jacksonville-based company that has a variety of Republican Party merchandise. Save on your accessories when you use the coupon code: csign20.
Find signs, front license plates, buttons, and more. Display your allegiance with pride before, during, and after the 2020 Republican National Convention with CustomSigns.com.
The class of 2020 has proven itself to be resilient and steadfast. While graduates are missing out on traditional graduation ceremonies, proms and other coming-of-age traditions, they’re also stepping above the difficulties imposed by COVID-19 with new, creative ideas.
Here are some of the best ways that 2020 graduates, teachers and parents are rising above and celebrating their success:
Students are Hosting Their Own Graduation Ceremonies:
Some graduates are coming together and creating their own, 2020 versions of grad ceremonies. This group of University of Michigan graduates, for example, created a front-yard graduation ceremony with a makeshift stage. Each sorority sister wore her grad cap and walked across the stage to receive her diploma. The ceremony was hosted on a video call for parents and friends to see!
Neighborhoods are Having Socially Distant, Drive-Through Graduation Parades:
For younger graduates of kindergarten, middle school and high school, many neighborhood residents are coming together to create drive-through graduation parades! Each family that participates decorates the family vehicle and saddles up their grads to ride around and give themselves and other grads the attention they’ve worked for. Graduation decor for these 2020 grad parades includes custom banners, car flags, car signs, balloons and more! Residents are also putting up personalized graduation yard signs to give their grads attention that lasts all summer.
Some Schools are Hosting Drive-Through Graduation Ceremonies:
Some high schools across the US, like this Kentucky school, are giving graduates a unique experience that is the closest resemblance of a traditional ceremony as possible. At unique 2020 graduation ceremonies like this, families drive-through to get their graduate’s diploma. Staff and school officials are dressed in traditional regalia and wearing masks to promote safety. Cars are decked out with signs, balloons, streamers and more. Families can honk, wave and cheer, as long as there is no hugging or hand shaking.
Families are Honoring their Grads with Custom Yard Signs:
Whether or not some families have a block party or drive-through graduation ceremony to attend, they’re still showing their grads some love with custom graduation yard signs. Across many American neighborhoods, there are fully customized yard signs with graduate photos, names, Class of 2020, school mascots and more! These deserving graduates are getting the attention they’ve worked hard for. While it’s not the same as the important ritual of walking across the stage, it’s the best 2020 is offering to these excited new graduates!
Employers are Recognizing Their 2020 Grads!
Some employers across the US, like this Publix in St. Johns, Florida, are posting signs to honor their graduating employees! Each 2020 graduate that works at this grocery store is being recognized with a custom graduation yard sign that features his or her name and the message “a 2020 graduate works here.”
It’s exciting to see companies rallying behind new grads who otherwise might not be recognized for their hard work!
While there are many real-life graduation celebrations happening across the US, there are also virtual ceremonies, video calls, online tributes, photo collages and more! The class of 2020 is showing its resilience by hosting virtual graduation events and parties that allow relatives and friends to join from afar.
Deserving 2020 Graduates with their Personalized Grad Signs
Graduation Yard Signs at CustomSigns.com:
At HC Brands, we care about honoring 2020 graduates of all ages! We’re producing hundreds of graduation yard signs every day and ensuring they are shipped next business day so that parents and new grads can celebrate their accomplishment!
You can trust that our custom graduation yard signs are made with precision and care. We offer easy-to-customize templates that feature the graduate’s photo, name, school name and Class of 2020. You can also find simpler layouts with your choice of background color.
If you’re hosting a party, or you live in an apartment or high rise building, you may be interested in large scale graduation banners that can hang on balconies, walls and more.
While social distancing is causing traditional ceremonies to be postponed or cancelled, you can still find new, creative ways to celebrate the Class of 2020.
In a matter of days, the US has adopted and become very familiar with a new word – social distancing. Anyone paying attention to the news, their neighbors, or strangers in their local grocery store, is aware of social distancing and what it means. Staying six feet away from other people is the most common of the social distancing measures. Maintaining distance, and “doing the five“, are vital practices for businesses who have kept their doors open to the public.
COVID-19 has created a new way of living, and it’s likely to be the new norm even after initial fears of coronavirus infection have faded. Residences and businesses have access to new signage designed to help reinforce social distancing, and control the spread of COVID-19. Whether you have a high-risk person in your household, or you are keeping your business afloat during the pandemic, you can find signs to remind others to keep a proper social distance.
Business Signs for Social Distancing
Most businesses, particularly small local businesses across the US, are doing everything they can to stay afloat and to follow guidelines from the Centers for Disease Control and Prevention. Make sure you have signage in place that lets your customers know you are open for business, and that you are following CDC guidelines.
Keep your business running during quarantine and social distancing with:
Once the US is operating normally again, businesses and individuals will still be on high alert, and keenly aware of the danger of infectious disease. It is pertinent to adopt new procedures and ensure that your staff and customers follow them. Get the signs you need to let customers know you are practicing newly adopted rules and expectations in a post-COVID-19 world.
Also make sure your customers have easy access to the information they need about your business. Make sure your signage is current and that it reflects your latest hours, procedures, new delivery services and rules.
Every small business or restaurant should post updated signs for their:
Residential COVID-19 Safety Signs and Social Distancing Signs
Delivery of groceries, take-out, gifts and everyday essentials is a popular convenience that many people enjoy, and it continues to grow in popularity. Amazon’s two day delivery is the standard these days. Modern consumers have grown to expect quick, fast delivery to their front door. This likely will not change, but will become more common as people adapt to life after the coronavirus outbreak. Households with high risk family members can protect themselves from exposure to illnesses by posting signs such as:
“Someone in this House Has a Weakened Immune System”
Lighten the Mood with Decorative Signs for Home or Business
As post-pandemic messaging becomes standard, businesses and home owners will be placing these signs in plain sight. You can maintain your home or business aesthetic with required signage. Decorative signs include engraved wood, brass and plastic. You can even carve out a personal space at home with she shed and man cave signs. Create your own sign to include any message you want! Make it funny or inspirational.
Decorative signs are available for homes, businesses and cars.
Healthcare workers, the government, and everyday people are navigating unfamiliar territory. New York City residents who use public transportation daily, along with teachers, workers in elderly care facilities, childcare facilities and so many other professions and walks of life will undoubtedly take stronger measures against potential future outbreaks.
Everyone can do their part in flattening the curve, and preparing for the return to school, work, and everyday life. Remember to do the five!
What better time to update your business’s safety standards than the start of a new year?
2020 is here. When was the last time you audited your safety requirements? The importance of following OSHA regulations cannot be understated. So, as you move into the new year, ensure your workplace stays up-to-date on all safety standards.
To start, what is the number of people injured on the job?
Workplace Injury Statistics
As with most studies, the figures and statistics can vary.
Review your workplace. What can you update to improve safety within your organization?
A Year in Safety
The end of the year is a great time for you to reflect on your current safety standards.
What didn’t work?
Are there gaps in your training?
Have there been OSHA updates that affect your business?
How much did your company pay out for safety violations or worker’s compensation?
Are your signs faded or broken and need replacing?
Gather as much information as you can and update your safety regulations. Work with your administrative level employees as well as the rest of your work force. Audit your high traffic areas and work zones to ensure compliance with national safety standards. Ensure your workplace follows fire safety procedures. Replace safety signs that may be difficult to read.
Check Your Equipment
Ensure your equipment is functioning properly. Much like how a dull knife is more dangerous than a sharp one, if your equipment or tools aren’t cared for, the likelihood of injury increases.
Relating to training, make sure everyone who operates required machinery or other tools understands how to use them safely. This could mean additional digital courses or in-person sessions teaching proper handling, operating, cleaning, storing, and maintenance. Any employee who uses your equipment should also follow established guidelines on general inspection before and after use. Encourage them to report any irregularities such as exposed wires, cracks, unusual sparks, or other malfunctions.
Aside from daily use inspections, you may need to follow regulations requiring professional equipment inspections depending on your business. These inspections may occur trimonthly, semi-annually, annually, or at a different interval. Be sure you know when your equipment needs to be inspected.
It seems obvious, but be sure to repair or replace and equipment that needs it. Your workplace and employees will stay safer if you do.
Is Your Workplace Fire Safe?
‘To hope for the best and prepare for the worst, is a trite but a good maxim.’
Fires can break out almost anywhere. While there are prevention measures you can take to lessen the chances, your organization should establish procedures to prevent injury and death.
Inspect your fire extinguishers. You should check on them monthly and have a fire equipment professional inspect them annually. Again, the end or start of the year is a great time to have this done. Furthermore, ensure your sprinkler system functions. Your automatic fire dousing system needs to work to prevent, or at least, delay a fire from spreading. Test your alarms to make sure their tones are loud and clear. Functioning alarms may be your first warning of a starting fire.
Clearly mark fire exits with eye-catching signage. Set safe meeting places to account for everyone. Label fire extinguishers for everyone to see. Ensure your employees know where all of these things are with proper training. These are all things you can do to reduce damages and keep your work force safe.
Refresh First Aid Supplies & Equipment
Every business should keep first aid supplies on-hand. You should inspect your kits at least annually, so the end of the year is the perfect time.
Make sure your equipment is still viable and all the necessary equipment is present. Bandages, antiseptics, gauze, and other medical supplies needed to treat minor injuries should be clean and stored.
If you operate a warehouse, factory, or other workshop, inspect your eye wash stations. Are they functional? Do they need cleaning? Are they easy to find and marked with appropriate signage? These are all important in keeping your employees safe in treating exposure to dust, debris, and hazardous chemicals.
Update Your Safety Signage
Once you’ve reviewed the areas in your business that need updates, make sure your safety signs are updated. We’ll go into the importance of understanding signs below, but know that your signs need to be visible at all times.
Are your signs dull, worn, or broken? Many businesses are required to post specific signage signifying hazardous areas. Maintaining your signs and replacing old ones keeps everyone aware of possible dangers and the proper methods of preventing injuries. Understand all required signage your business needs to post, audit your current signs, and update or replace them as needed.
Once you’ve reviewed or made updates, ensure your work force follows any new regulations with proper training.
Most workplace injuries are preventable. It is common to hear professionals claim that 99% of accidents are preventable. Some say there are no such things as “accidents” at all.
Depending on your market, a hazard-free workplace may not be achievable. Construction sites, road repair services, factories, and other fields are inherently dangerous. But, you can decrease the likelihood of injuries with proper employee training.
Is your training comprehensive and easy to understand?
Your safety regulations may be in-depth and fool-proof but that means nothing if your employees don’t understand or are unaware of your established standards.
Has your work site experienced a recent, serious injury? Review your current training programs and identify areas in which your process can be improved.
The new year also gives you an opportunity to look back at 2019 and find any gaps in your training programs.
Would an online, in-person, or on-the-job element help? Ask your long-time employees and new hires what their concerns are. They may give you new insight into misunderstandings around your training courses. They’ll also appreciate having their voice heard by management.
The Cost of Poor Training
Training employees can seem like a major expense, but it shouldn’t be overlooked or ignored. The cost of not including proper training for your workers can far outweigh the downsides.
If you don’t train your employees, your business could suffer more than lost profit. OSHA’s penalties for violating workplace safety regulations can start at $13,260 per violation. Your company may also be liable for workers compensation, medical bills, and legal payments depending on the severity of the incident.
Ensure your company doesn’t spend more money than it has to, with comprehensive training for all employees. Your business will benefit from it while avoiding violation fines and other unnecessary expenses.
Part of your training should include a section or sections on what safety signs mean.
There are many pictogram hazard symbols. If your company handles hazardous materials, your employees need to know what each symbol means.
Posting these signs serves as a reminder for your employees to follow safety protocols. However, if your employees don’t know what these signs mean, then they won’t help in your safety efforts.
Additionally, the Occupational Safety and Health Administration (OSHA) requires certain signage to properly advertise hazardous elements in your business. When ordering or designing your signage, you must follow the OSHA signage design guidelines.
Ensure your training program covers what signs your company uses and their meanings. Again, your business may follow all the design requirements and regulations, but it means nothing if your work force doesn’t know what they mean.
This all leads to how improper training can cost your business more money.
CustomSigns.com is your one-stop-shop for compliant safety signage. We are your experts on the professional signs you need for your business.
The holidays are here which means many Americans are taking to the roads for home. If you’re one of the thousands of travelers this season, following posted signs and other traffic control devices will mean a safer trip for you and other drivers and pedestrians.
Understanding the importance of traffic signs and their meaning keeps everyone safe. The holiday season is a busy time of year for travelers, so follow the warnings posted along the roads of the United States for your safety and the well-being of others.
If you’re a new driver, make sure you understand these and other signs. Your safety and the safety of others depends on all of us knowing traffic laws and following posted traffic control devices.
We’re going to break down the basics of sign designs in color and shape. These give an easy way to identify upcoming road hazards or changing conditions. At the end of this article, we’ll show you some uncommon or confusing signs you may come across.
But, before that, let’s see the design concepts behind these signs.
As the title suggests, regulatory road signs regulate the flow of traffic. These signs direct motorists to specific actions such as yielding to other lanes or upcoming speed changes.
These types of signs are meant to be followed at all times. Some signs, as you’ll see later, are suggestions or call attention to attractions or rest areas. These are not considered regulatory signs. Whereas things like Yield Signs, Speed Limit Signs, or Construction Signs regulate and control the flow the traffic. So, these are regulatory signs.
With that in mind, you need to know what the colors of different signs mean.
Road Sign Color Meanings
We previously touched on how businesses use color to influence customers, but color also plays an important part in road safety. Colors quickly and easily convey vague messages to road users. The symbols assign the specific meaning, but color is usually the first thing drivers notice. While the full intent of a sign may not be immediately known, seeing the color provides drivers with initial information.
Understanding the general idea of road sign colors keeps you alert and cognizant of potentially changing road conditions.
White road signs have a wide variety of uses as they are primarily regulatory signs. Speed limit, lane restriction, and weight limit signs are all examples of white road signs.
Red road signs are regulatory signs. They indicate prohibited actions or direct drivers towards certain actions such as stopping at an intersection or yielding to oncoming or highway traffic.
The best known type of red sign are Stop Signs. They’re bright, they’re noticeable, and they tell you what to do.
Yellow signs issue a warning to road users. These may be the most common and numerous type of road safety sign. Warning road signs have a variety of uses and generally inform drivers of changes and disruptions to the flow of traffic or terrain such as potential wildlife or merging lanes.
Green signs serve as guides. Guide signs tend to bear information such as street names, interstate on and off ramps, and distances to cities and towns.
Blue signs are not regulatory signs. However, they denote services for drivers such as gas stations, hospitals, and rest areas.
Since they aren’t regulatory, blue signs don’t control traffic in any way. They show you places to stop or other attractions, but you’re under no obligation to follow them.
Like blue signs, brown signs are not regulatory. They indicate guidance for road users towards recreational areas such as picnic areas, swimming locations, hiking trails, and many more.
Again, since brown signs aren’t regulatory, you don’t need to follow them.
These signs signify pedestrian crossing areas and school zones. It may be difficult to differentiate between this color and the yellow warning signs, and it is important to acknowledge the caution these signs offer for the safety of pedestrians and students.
Contrary to some beliefs, orange construction signs are not permanent. An orange sign means drivers need to know of temporary traffic control changes such as lanes closed for construction, slow traffic, and marking the beginning or end of road work zones.
Road Sign Shapes
The shape of a traffic sign works in tandem with its color in quickly imprinting and informing of a general warning or alert. Like color, since shape is an easy visual identifier, you can quickly interpret a traffic control sign’s general meaning by looking at its shape.
Diamond signs mean some form of warning. They’re typically used in conjunction with the color yellow to better alert drivers.
These signs indicate a school zone or crosswalk. Many of these signs use the fluorescent yellow/green color for consistency.
There are a couple meanings for triangle road signs.
Yield: Possibly the most common form of triangle sign, Yield signs alert drivers to slow down and yield to oncoming or ongoing traffic
No Passing Zone: These pennant-shaped signs inform drivers of a stretch of road where passing is not allowed and potentially hazardous such as around long turns or narrow lanes
Rectangular vertical and horizontal signs have a variety of uses, but there are some general meanings for each.
Vertical: Regulate driving behaviors such as indicating speed limits or informing of lane restrictions
Horizontal: Typically help in guiding drivers such as indicating a sharp turn, but horizontal signs have a variety of uses
Circle road signs inform drivers of an upcoming railroad crossing.
This may be the most easily recognizable. Octagon shaped signs are Stop signs.
Road Sign Symbols
While a sign’s color provides preliminary information, its symbol defines it. Many symbols and phrases adorn our streets, highways, and interstates, and understanding them ensures safe travels during the season. There are many different types of roads signs and they each carry their own meaning.
Most signs bear symbols in black or other contrasting color. This makes the sign easy to see and identify from further away. The typical colors for road sign symbols are white and black. They’re easy to see and contrast with most background colors.
Uncommon Sign Meanings
Knowing the colors and shapes of the variety of signs found along America’s highways and interstates allows you to quickly understand their general ideas. However, the symbols define the specific meanings.
As a reminder before your holiday travels, here are a few confusing or less-than-common signs to bear in mind:
This sign often gets confused with the similar Leaving Divider sign. The Divided Highway sign signifies an upcoming physical split in the road.
You should understand why this is important. If you don’t adhere to the warning of a Divided Highway sign, you could run into the median or off the road.
This sign alerts drivers that an upcoming ramp merges directly into the flow of traffic.
Staying aware of your place and the places of other drivers keeps everyone safe. You need to know that an on-ramp is coming up to keep an eye out for merging cars.
Contrasting with the Merging Traffic sign, an Added Lane sign informs drivers of a road or ramp adding another lane alongside and in the same direction as the current flow of traffic.
Similar to Merging Traffic signs, you need to know whether a ramp adds a new lane to the road or not. If it does, you’ll need to be aware of drivers staying in their lane. If not, you need to find a safe way to let other drivers into the flow of traffic.
Slippery When Wet
Relatively self-explanatory, a Slippery When Wet sign warns drivers to take caution of water on the road.
If you’re travelling through states or regions prone to snow for the holidays, you need to heed the warning this sign offers. Water always alters road conditions, but certain road types, such as bridges and overpasses, can become even more hazardous than standard asphalt.
Bridge Ices Before Road
Another example of weather warning, a Bridge Ices Before Road sign alerts motorists to watch for ice patches on the road.
The reason bridges ice over faster than roads is due to their construction. Roads built on the ground take longer to change in temperature because only one side is exposed to the air while bridges cool faster because of the colder air both above and below the structure.
This sign means that the road itself narrows up ahead. Understanding this warning is important as a tighter lane space means less room for you and other drivers.
A narrowing road could mean dangerous conditions such as soft dirt to either side, a water feature such as a river, or tight and close rocky walls. Whatever the reason, you need to follow a Road Narrows sign to avoid a collision or falling off the motorway.
Two Way Traffic
These signs demonstrate a change from one way or split roads into a two-way highway or interstate.
If you’ve been traveling on a single-lane road, these signs alert you to on-coming traffic. This is important so you understand where the new bounds of your lane are.
There are many kinds of crossing signs and they vary from region to region. Many signs indicate wildlife crossing areas for animals such as bears, deer, or cattle. Additionally, there are signs warning of farm equipment or recreational vehicle crossing.
Regardless of the source, you must stay aware of animal and equipment crossing signs for your safety and other bystanders.
These signs warn of potential hazards. As a driver, you should already be aware of your surroundings. But, Animal or Equipment Crossing signs reinforce that behavior. An animal could dart out in front of your vehicle, but you might be able to avoid a collision if you stay vigilant in these sections of road.
Some stretches of road indicate a suggested speed. Such markers may be found along exit ramps or lanes, upcoming turns, or other potentially hazardous sections of road.
These signs are not regulatory speed limit signs. However, they indicate and suggest the maximum safest speed given usual road conditions. While these signs aren’t absolute, it is best to heed them.
This type of warning sign alerts drivers of an upcoming section of road that contains more frequent turns and curves. Advisory Speed signs may accompany these markers for added safety.
A multitude of signs line America’s highways and interstates. Understanding their meaning and heeding them ensures you, your family, and other drivers will arrive safely.
CustomSigns.com is your one-stop-shop for professional-grade signs. From safety signs to office signs to ADA compliant signs, we are the best online source for all of your signage needs.
Many new businesses use car magnets because these ads:
Create top of the funnel brand awareness
Generate 30,000+ daily impressions
Cost significantly less than the $1,500-$4,000 monthly cost of many billboard signs
Have a memory recall rate of 97%
Help meet the budgetary needs of new businesses trying to spend less than 7-7% of gross revenue on marketing
Reinforce recognition of brand logos and colors
Are easy to design with contact info and discounts
Car Ads Function as Brand Touch Points
Car advertisements create brand awareness that can be further reinforced with future customer touch points, such as visiting your store, seeing your website online or other types of advertising. A beautifully designed sign allows you to introduce your small business to the local market, get exposure for a new logo and share up-to-date contact information with potential customers.
Did you know that individual vehicle advertising generates around 30,000 to 70,000 daily impressions? ARD Ventures, a venture capital firm dedicated to market research, completed an outdoor marketing trends study in 2003. The study notes how advertising influences drivers who are searching for a service as well as those who may be searching for a service in the future.
Making your logo, services and business name recognizable builds trust with customers by making them familiar with your company. A car magnet sign that clearly shows what type of product or service you sell both informs potential shoppers of your existence and gives a way for them to contact you. When you then use a similar design on your building, it creates a consistent and professional brand impression.
Comparing Magnetic Signs and Billboards
The average cost for a monthly billboard rental in a small to midsize city can range from $1,500 to $4,000, according to FitSmallBusiness.com. That doesn’t include the cost of designing and purchasing the billboard sign itself. For a new business still struggling to get the capital for operating costs, adding a monthly fee for a billboard often isn’t a feasible option.
Billboards not only cost more than car magnets, but are also stagnate, reaching the same set of commuters day after day. A mobile sign can have a greater reach, especially for business owners that spend a large amount of time on the road. Outdoor Advertising Magazine TACA’s market research suggests that mobile advertising has a recall rate of 97%.
For business owners with long commutes in heavily trafficked locations, each moment on the road can be put to use by displaying a magnetic sign.
Cost Effective Marketing Using Car Magnets
For new small businesses with less than $5 million a year in sales, a recommended budget for marketing and advertising should be around 7 to 8 percent of gross revenue, according to the U.S. Small Business Administration. More competitive businesses may want to spend as much as 20 percent to get established. Oftentimes, most of this budget will be put into creating a website and starting digital campaigns. However, businesses can stretch their reach even more by utilizing magnetic car signs.
A car sign is a low-cost investment that does not require signing up for a subscription, committing to a long-term contract, or hiring a full-time marketing professional to join your staff. Signs also provide longer exposure than online advertising that can be deleted or scrolled past in a moment. With so much noise online, it’s easy for one advertisement to get lost in the noise. With a magnetic sign there is no need to open an email or click on a link. Instead, the information is clearly displayed without disrupting your shoppers’ day.
Magnetic Car Sign Perks
Custom Signs makes easy to design car signs that come in a variety of sizes to help meet the budgetary needs of new business. With do it yourself signs, you can make an eye-catching design in the size and style of your choice.
Set of 2 Custom Car Magnetic Signs
6″ x 12″
12″ x 18″
12″ x 24″
18″ x 24″
Using our easy design wizard, you can make a unique magnet that will fit your car and company brand. Each magnetic sign is sold in a set of 2. You will choose the background colors, text, fonts and lettering sizes. You can also upload your logo, a photo or other type of graphic image.
We also have preset templates, where all you need to do is choose the text. For all of our car signs, there is no minimum so you can choose as one set of signs or more.
Designing Your Car Magnet
As you decide what to include on your sign, here are some marketing tips to make sure you get the most from your magnet:
Plan where you will be adding your sign to your vehicle and measure to fit
Include contact details such as an address, phone number or email
Clarify what type of business you are
Use your logo and brand colors
Focus on a top product or service
Use quality images
Advertise a sale, discount code or competitive price
Magnetic car signs provide an affordable way to target local shoppers and create top of the funnel brand awareness. Without paying monthly fees or investing in the cost of developing and filming a TV commercial or web advertisement, businesses can get their name and contact information out there.
The holiday rush is coming. People across the country will be shopping for the best deals on the perfect gifts for their loved ones. Your business needs to stand out to catch the eye of every potential customer, but how effective is your sale signage?
A bright, flashy sign may seem like a great idea, but what effect will it have? We addressed how to use psychology for your sale signage in a previous post, and we wanted to expand on the effect of the techniques addressed.
Signs Improve Sales
The purpose of your Black Friday sales is to move product, right? Proper labeling, even for items with unchanged prices, may improve your business’s numbers. Luckily, savvy marketers and researchers have already studied ways to capture sales.
Business Insider references an unpublished MIT study that separated products into three groups. The first was the control; unlabeled at regular price. The second group had their prices reduced by 12% without signage. And, the final group kept the normal price but marked with sale stickers.
The second group had an approximate increase of 17% in sales. But, the third labeled, unchanged-price group sold over 3% more compared to the control. This study’s conclusion demonstrates that sales improve by posting sale signs.¹
The end goal of your signage should be to influence a customer into committing to a sale.
Attracting new customers should be an integral part of your Black Friday sales. Studies show that appealing signage is great at bringing in new business and securing sales.
According to a FedEx survey, 68% of people make a purchase because a sign grabbed their attention. Additionally, 76% of Americans visit a new store based on their signage.²
Color and your product’s appearance also plays a major role in securing sales.
Results of Implementing Colors
Reading how colors influence customers is a great first step towards improving your store’s signage. But, how effective is it? In a previous post, we addressed how color influences people.
To recap; people associate emotions and reactions depending on which colors they see. Reds invoke a faster heartrate, blues elicit a sense of trustworthiness, greens indicate health or prosperity, etc.
What does this mean for your sale signage? Well, as mentioned previously, a large majority of consumers make purchases because a sign caught their eye. Additionally, roughly 93% of people claim that the visual appearance of a product is the main reason for their purchase.³ Furthermore, a study from the SCMS Journal of Indian Management estimates that a customer’s willingness to read and selling potentialincreases by 80% when color is present.4
Prepare for Black Friday
To give your business the best chance at taking advantage of the busiest shopping day of the year, we’ve aggregated some Black Friday statistics and frequently asked questions. Understanding key aspects of Black Friday shoppers and numbers helps in your preparations.
When is Black Friday?
Black Friday is November 29, 2019
How Much Does the Average Person Spend on Black Friday?
Finder estimates that the average person will spend between roughly $252 and $626 depending on their age5
How Many People Shopped on Black Friday?
Over 34 million people shopped in stores in 20186
How Much Did People Spend on Black Friday 2018?
Over $717 billion total between in-store and online7
While there seems to be a downward trend for in-store shopping, ignoring the millions of brick-and-mortar shoppers is ill-advised. Your sale signage can play a major role in ensuring a successful Black Friday and holiday season.
With so many people shopping, both online and in-store, you need to prepare the best deals and signage to stay competitive and catch the eyes of any and all potential customers.
CustomSigns.com is the best online store for ordering high-quality, eye-catching sale signs and business banners. Customization is always free and most orders ship next business day. Attract new customers for Black Friday and special holiday sales with CustomSigns.com.
With winter fast approaching and your holiday sales starting soon, if they haven’t already, you may want to consider some of the psychology behind successful signage. How does color affect customers? What do numbers mean to consumers? These are questions to bear in mind when designing signage for your sales.
How Colors Affect Customers
Since signs are a visual form of advertising, colors play an integral role in the success of your sales. According to The Ultralinx, over 84% of people say that color is the main reason they buy something.¹ With this in mind, the color of your sale signage influences your customers decisions.
The Color Red
Generally, sale and clearance signs are in red, but why? A 2011 study found that grip strength and the velocity of the force increases when a person sees the color red.² The study concludes that red encourages a fast, physical reaction from individuals. Additionally, red conjures up feelings of urgency and can lead to an increased heart rate. With all these factors combined, red is the perfect color to entice shoppers into taking advantage of sales.
What About Other Colors?
Other colors evoke intrinsic reactions as well. Shades of blue instill a sense of trustworthiness and dependability, green hues show health and wealth, and yellows elicit positivity.³ Depending on your business, you may want to play with colors that are in-line with your brand and what you want to convey to your customers. While colors are the first thing consumers notice, what your signage says should further entice a sale.
The Numbers Matter
If you’re planning on adjusting prices for your holiday sales, you may want to consider the specific numbers used. Numbers play an important part in any marketing or advertising campaign, and your signage should reflect that value. Prices ending in 7, 8, or 99 indicate value according Mark Ellwood, who wrote “Bargain Fever: How to Shop in a Discounted World.” Items priced with “.99” generally advertise special savings while “7” or “8” are usually used for clearance items.4 The psychology behind “.99” comes from the idea that consumers tend to round down these numbers. For example, an item priced at $4.99 is perceived as $4 rather than $5. This plays into how your customers perceive the sales you launch during the holidays. Are your sales meant to convey value or that you are attempting to clear out your stock?
Dollars Signs Are Discouraged
In addition to how your sale prices end, you may want to reconsider including the dollar sign on your signage. Cornell University researchers conducted an experiment with customers of St. Andrew’s Cafe. They made three menus to test which one led to increased sales. One menu listed items with the dollar sign ($), one with the word “dollar” spelled out, and one with nothing next to the prices.
The study found that customers spent more money when they ordered from menus without the “$” or word “dollar.”5 The researchers concluded that the symbol or word solidified the idea that customers would be spending money whereas leaving them out meant the numbers were less concrete in the minds of the consumers.
Suggest Bulk Offers
Offering bulk discounts or sales touting savings for purchasing multiples of the same product is a tried-and-true marketing tactic. Buy one, get one has been around for decades, but advertising bigger can entice consumers to buy even more. John Gourville of Harvard Business School states “many people buy the amount, or buy in increments….”6Consumers perceive an inherent value when a greater number of goods is suggested for the same proportionate deal. Including this method on your holiday signage can help increase sales and move more merchandise.
Home fires are an unpredictable tragedy that can be difficult to recover from. While people are capable of finding their way to safety, pets follow their instincts, which means there is more risk in protecting them during emergencies. There are special considerations you should take to give your pets the best chance of survival in the case of a fire.
As humans, we understand that we need to escape a burning building. However, our pets often revert to their instincts during stressful situations. Many animals will go into familiar hiding places thinking they are safe. They may become agitated or aggressive, making it more difficult to remove them from a fire. Understanding your pet’s behaviors will give you a better chance of saving them during an emergency.
Pet Alert Stickers
Stickers or signs that alert to the presence of animals in your home may help keep them safe. Pet alert stickers are placed on windows or doors to alert firefighters and rescue workers that your household has animals inside.
Do They Work?
There is some question as to whether pet alert stickers and signs actually help keep our animals safe. The question “How do firefighters feel about those ‘Please save our pet(s)’ stickers” on Quora.¹ Most of the responses indicate that firefighters generally ignore these signs. According to the answers, there is no way of knowing if the pet, or pets, are still alive, if the animals are even present, or if the stickers were put in place by a previous occupant. Structural damage caused by a fire makes prolonged searching dangerous, so firefighters don’t seem to put special consideration into pet alert stickers.
However, firefighters generally conduct searches during a fire, if the circumstances allow. Additionally, there are a few responses on Quora from some firefighters stating they appreciate knowing that pets may be present. Ensure that your stickers are updated to reflect the current occupants.
Pet Safety Tips
What can be done to keep our pets safe during a fire? There are a number of precautions you can do in order to prepare for the worst.
1. Note Hiding Places
If your pets hide during thunderstorms or when fireworks are set off near your home, you should take note of their preferred spaces. Animals may tuck themselves under beds, under tables, in closets, or other confined spaces in order to feel safe. During a fire, your pets may hide themselves in one of their favorite spots in an attempt to escape the danger. Knowing where your pets could be can help you and rescue workers retrieve them in time.
2. Keep Kennels Close to Entrances
Many people keep their pets in kennels or crates during the day for various reasons. The locations of where these are kept vary according to house or apartment layout. However, if possible, place kennels, crates, and other animal carriers near entrances or exits while you’re away from home. This makes finding your pets much easier for firefighters and first responders.
3. Post Pet Alert Stickers
While pet alerts may or may not be heeded depending on the level of danger, it is still important to alert firefighters to the presence of your animals. An updated sticker detailing the number of animals in your household can help rescue workers in their search.
4. Train When Possible
It is also easier for first responders to locate your pets if you train them to respond to particular commands. You or emergency personnel, if given the command word or phrase, will then be able to call your pets during the search or out of the burning building.